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 Post subject: Harry Potter - Set to become the local best seller
 Post Posted: Sat Jul 16, 2005 2:33 pm 
Potter Party

15 July 2005 17:41 hours
-LBO Newsdesk

Harry Potter and the Half Blood Prince, the sixth book of a children’s adventure series, is set to become the local best seller on Saturday.

"We don’t have a large market for Harry Potter in Sri Lanka but it will definitely be the local best seller," says Shan Rajaguru, CEO, Inscript Pvt Ltd – the Sri Lankan agent for Harry Potter publisher Bloomsbury.
The latest Potter adventure is expected to easily displace favorites like the ‘Da Vinci Code’ by Dan Brown and ‘A Space Odyssey’ by Arthur C Clarke, from the local list of best selling English books.

The previous local best seller was Arthur C Clarke’s 'A Space Odyssey,' that sold around 900 copies in total.

But already nearly half the 10,000 books of the latest Harry Potter adventure have been booked in advance by avid Potter fans of all ages from all over the island.

The latest Potter adventure arrived in Colombo on Monday.

The books were then transported to major bookshops as far north as Jaffna, and along the tourist coastline around the island and all the way up to the hill region of Kandy, under tight secrecy.

"The books are under wraps until 5.00 am on Saturday because we have signed embargos with wholesalers and retailers not to release the books until then. After five in the morning the books will be available all over the island," says Rajaguru.

Bloomsbury is initially hoping to sell a modest 10,000 copies of the hardcover version of the book to Sri Lanka’s limited English-book market, priced at Rs 1,900.

Paperback editions are due to take over from next year, at much lower price.

But while media and promotional campaigns for the book was building up the publisher is kept a weary eye on local printing presses and bookshops to snuff out any unauthorised Potter books.

The previous potter adventure, Harry Potter and the Order of the Phoenix for instance, was translated into Sinhala without any translation rights being given out.

But local agents for Bloomsbury say a repetition is unlikely with the Half Blood Prince because of a closer watch on the market.

Potter rights however, are unlikely to be that well maintained in other parts of South Asia.

“We are expecting around 150,000 sales on the day of the launch in India but after that we can’t expect to sell very much more because of piracy,” says Rajaguru.

Pakistan, also a larger market than Sri Lanka in terms of direct sales volume, is noted for piracy and is not expected to do very much better.

Unauthorised sales of the latest Potter book were also reported in Canada that was stopped by a Court order.

Bloomsbury news on Harry Potter :


-LBO Newsdesk: LBOEmail@vanguardlanka.com

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